Where faith, family, and second chances meet hilarious redemption

2 Corinthians 5:17

✳︎

Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here!

2 Corinthians 5:17 ✳︎ Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here!

Evelyn Odell (Kera O’Bryon), a meticulous marketing manager recently laid off, steps in to manage a struggling church thrift store. Amid quirky staff, financial pressure, and everyday chaos, this diverse “family” discovers community, laughter, and second chances.

Positioning

  • The heart of Superstore + the warmth of Designing Women

  • Faith-friendly workplace comedy for today’s families

  • Perfect for audiences craving uplifting, multi-generational stories

ShopGirls Cast

  • Sharon Gilbert as Ruth

    Sarcastic, faith-filled rock of the group, prone to gossip, happily married for 20 years


  • Jesi Stracham as Eden

    Free-spirited adventurer drawn to the Christian community though not a believer, searching for true love

  • Missy Merry as Tracey Jo

    Unapologetic Southern mom juggling a hectic life with three kids. doesn’t stand up for herself, always serving others

  • Misty King as Lily Rose

    Tomboy delivery driver and dedicated hard worker. Speaks her mind, can be too direct and hurt feelings in the process

  • Talia Alanis as Ana

    Tech-savvy, mechanically inclined, and fiercely organized. Overly suspicious of others, has a fiery temper.

  • Mike Shiflett as Albert

    Grouchy, borderline hoarder, curmudgeon who distrusts technology, he is kind and caring when needed

Proven Comps: Strong Revenue Track Record

Superstore (NBC)

  • Retail workplace comedy

  • 6 seasons + major syndication/streaming deals

  • Closest retail/thrift store match

The Chosen

  • Faith-based audience model

  • $100M+ raised; massive engagement & licensing

  • Loyal faith/family monetization

Abbott Elementary

  • Diverse ensemble + heart

  • Multiple seasons, strong ratings & renewals

  • Modern diverse cast success

The Office

  • Retail workplace comedy

  • 6 seasons + major syndication/streaming deals

  • Closest retail/thrift store match

Designing Women

  • Female-led, Southern warmth

  • 7 seasons + long syndication life

  • Enduring female ensemble appeal

ShopGirls combines the retail charm of Superstore, the heart of Designing Women, and the dedicated audience power of faith-based hits — with a completed pilot ready to scale

Smart Budget Tiers for Maximum Impact

Tier 1: Proof-of-Concept

($250k–$500k/season)

Leverage the completed pilot. Practical locations + core cast. Perfect for testing & building momentum. 6-10 shows.

Tier 2: Scalable success

($500k–$1M/season)

Enhanced production, guest stars, and marketing. Matches successful indie-to-mainstream faith & comedy shows. 6-10 shows.

Why It Works: Efficient storytelling focused on characters (like the pilot) keeps costs smart while delivering high emotional & comedic ROI. Strong margins through loyal repeat viewers + merch potential.

Clear, Investor-Friendly Capital Structure

Use of Funds:

  • 60% Production & Post

  • 20% Marketing & Distribution

  • 15% Operations

  • 5% Contingency

Structure Highlights

  • Equity raise for Season 1 production + launch

  • Flexible terms with revenue share / backend points

  • Investor perks: Credits, merch partnerships, board updates

  • Clear milestones tied to distribution deals & viewership

Clear Path to Strong Returns

Distribution & Licensing

  • Initial network/streamer deals: $500K – $2M+ per season (based on comparable faith & comedy pilots).

  • Multi-season renewals + backend participation.

  • Syndication & international sales (high demand for wholesome content in global markets).

Streaming and VOD

  • Platform licensing (e.g., Pure Flix, Angel Studios, Netflix family, Hulu).

  • High rewatch value drives recurring revenue and data for bigger deals.

Ancillary & Merchandising

  • Thrift/faith-inspired apparel, home goods, and branded items (leveraging the store setting).

  • Podcast, digital shorts, and live events for direct fan revenue.

  • Sponsorships from family-friendly & Christian brands.

TONE & STYLE

Imagine the witty banter of Golden Girls with hints of The Office. The family of Cheers without alcohol tossed with a Southern accent. Future episodes will further develop the characters of ShopGirls with an increased emphasis on clever dialogue, ironic humor, family values and a Christ-centered gospel message. Flawed but earnest, West End Thrift’s employees work through issues of faith, friendship and morality in their daily routines. Each episode is a day in the life of the thrift store.

ShopGirls helps fill the underserved genre of Christian comedy streaming series. Viewers will enjoy short, tightly-edited episodes with funny, quotable dialogue and heartfelt emotional themes.

FUTURE EPISODES

A bank robber steps in, fleeing from a heist. He forces staff to carry on normally, they plead help from oblivious police and customers. The bandit comes to know Christ through interactions with staff, turns himself in and faces the consequences.

“Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here!” – 2 COR 5:17

A sudden snowfall and ice storm traps the staff inside for the night. There’s friction and Evelyn’s OCD and everyone’s patience is pushed but they bond closer. Gospel shared with Eden.

For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life. JOHN 3:16

Frank, Ruth’s husband and a hypochondriac, visits the store and exhibits sign of a heart attack. Marriage and value of each day is emphasized.

Why, you do not even know what will happen tomorrow. What is your life? You are a mist that appears for a little while and then vanishes. JAMES 4:14

Evelyn’s obsessiveness with cleanliness flares up and her fear of cats stresses her out. The staff tries to conceal a feline found in the donation trailer.

An honest witness does not deceive, but a false witness pours out lies. PROV 14:5

Reformed bank robber revisits, now working after brief incarceration. Money goes missing from the donation globe. Staff must adjust to him and his idiosyncracies.

Being confident of this, that he who began a good work in you will carry it on to completion until the day of Christ Jesus. PHIL 1:6

A new manager is hired to replace Evelyn but the staff rallies and saves her job. Albert finds a very valuable donated item, Ruth tempted with gossip.

No temptation has overtaken you except what is common to mankind. And God is faithful; he will not let you be tempted beyond what you can bear. But when you are tempted, he will also provide a way out so that you can endure it. 1 COR 10:13

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